Telecom operators live with lots of legacy. So if you try to build a super innovative service or a different type of service which are not subscription-based like the old tech stack of telecom operators, it's very difficult, very expensive, and ultimately you do not have the right customer experience that you wish to have for this innovative service. So for us, the answer was really to build through the Blue Marble® platform something new, not linked to the old legacy of telecom operators, where we could build a catalogue, where we could launch some use cases, create value, and then expanding in the tech transformation without an enormous investment at the very beginning, so you can basically create use cases, start creating value, start capitalizing on your investment, and then going on, and the experience that you offer to the customer in the B2B2X areas, it's completely different and it's really what customers in these days expect